In the cutthroat world of automotive sales, Tesla stands out as a maverick. They’ve defied convention, ditching the traditional dealership model in favor of a bold, direct-to-consumer approach.
You might be wondering, “Why is Tesla so insistent on selling directly to customers?” Well, in an industry grappling with outdated practices and bloated markups, Tesla’s strategy is shaking things up. It’s a move that’s not only reshaping the car-buying experience but also raising important questions about the future of retail.
This blog post delves into the fascinating world of Tesla’s direct-to-consumer model. We’ll explore the key reasons behind their choice, the advantages and challenges they face, and the potential implications for other businesses looking to disrupt traditional sales channels.
Get ready to uncover the secrets behind Tesla’s success and gain valuable insights into the evolving landscape of consumer sales.
The Direct-to-Consumer Sales Model: A Game-Changer for Tesla
Tesla, the pioneering electric vehicle (EV) manufacturer, has disrupted the traditional automotive sales model by adopting a direct-to-consumer (D2C) approach. This innovative strategy has enabled the company to connect directly with customers, bypassing traditional dealerships and middlemen. In this section, we’ll delve into the intricacies of Tesla’s D2C sales model, exploring its benefits, challenges, and implications for the automotive industry.
Understanding the Traditional Automotive Sales Model
For decades, the automotive industry has operated on a traditional franchise dealership model, where manufacturers sell vehicles to dealerships, which then sell to customers. This model has several drawbacks, including:
- High distribution costs: Dealerships incur significant expenses, such as rent, inventory, and marketing, which are ultimately passed on to customers.
- Lack of control: Manufacturers have limited control over the sales experience, pricing, and customer interactions.
- Inefficient inventory management: Dealerships often carry excess inventory, leading to waste and inefficiencies.
Tesla’s Direct-to-Consumer Approach
Tesla’s D2C sales model eliminates the need for dealerships, allowing the company to interact directly with customers. This approach has several advantages:
- Cost savings: By cutting out intermediaries, Tesla reduces distribution costs, which are then passed on to customers.
- Control and consistency: Tesla has complete control over the sales experience, pricing, and customer interactions, ensuring a consistent brand message.
- Efficient inventory management: Tesla can optimize inventory levels and reduce waste, as it only produces vehicles based on customer orders.
The Tesla Sales Process
Tesla’s sales process is designed to provide a seamless, customer-centric experience:
- Online configurator: Customers can design and configure their vehicles online, selecting options and features.
- Tesla stores and galleries: Customers can visit Tesla stores or galleries to explore vehicles, ask questions, and place orders.
- Delivery: Vehicles are delivered directly to customers, often with a personalized handover experience.
Benefits of the Direct-to-Consumer Model
Tesla’s D2C approach has several benefits, including:
- Increased customer satisfaction: By controlling the sales experience, Tesla can ensure a consistent, high-quality interaction.
- Improved pricing transparency: Tesla’s online configurator provides customers with real-time pricing and options, eliminating price negotiations.
- Enhanced customer data: Tesla collects valuable customer data, enabling targeted marketing, improved product development, and enhanced customer support.
Challenges and Controversies
While Tesla’s D2C model has been successful, it has also faced challenges and controversies:
- Regulatory hurdles: Tesla has faced opposition from dealership associations and regulatory bodies, which have attempted to block its D2C approach.
- Service and support: Tesla has had to invest heavily in building a comprehensive service and support network to cater to its growing customer base.
- Scalability: As Tesla expands its production and sales, it must ensure that its D2C model can scale efficiently and effectively.
By adopting a direct-to-consumer sales model, Tesla has disrupted the traditional automotive industry and created a new paradigm for customer interaction. While challenges remain, the benefits of this approach are undeniable, and Tesla continues to pave the way for a more efficient, customer-centric sales experience.
How Does Tesla Sell Direct to Consumer?
Eliminating Middlemen: A Game-Changer in the Automotive Industry
Tesla’s direct-to-consumer sales model has disrupted the traditional automotive industry, which has long relied on a complex network of middlemen, including dealerships and intermediaries. By cutting out these intermediaries, Tesla has been able to reduce costs, improve efficiency, and provide a more personalized and streamlined customer experience.
Tesla’s direct-to-consumer approach is built around its online configurator, which allows customers to design and customize their vehicles from the comfort of their own homes. This eliminates the need for customers to visit multiple dealerships, negotiate prices, and deal with salespeople who may not have a deep understanding of the product.
The Benefits of Direct-to-Consumer Sales
- Cost Savings
- : By eliminating the need for dealerships and intermediaries, Tesla is able to pass the cost savings on to its customers. This results in lower prices and better value for money.
- Improved Efficiency
- : With a streamlined sales process, Tesla is able to deliver its vehicles faster and more efficiently, reducing the time it takes for customers to get behind the wheel of their new car.
- Personalized Experience
- : Tesla’s direct-to-consumer approach allows customers to interact directly with the company, providing a more personalized and tailored experience that meets their unique needs and preferences.
- Data-Driven Decision Making
- : By collecting data on customer preferences and behavior, Tesla is able to make more informed decisions about its products and services, driving innovation and improvement.
The Challenges of Direct-to-Consumer Sales
While Tesla’s direct-to-consumer approach has many benefits, it also presents some significant challenges. For example:
- Lack of Brand Awareness
- : By cutting out dealerships, Tesla must work harder to build brand awareness and establish a presence in local markets.
- : With no physical dealerships, Tesla must rely on online channels and pop-up stores to connect with customers.
- : With the rise of e-commerce and online shopping, customers have higher expectations for the online shopping experience. Tesla must deliver a seamless and intuitive online experience to meet these expectations.
Practical Applications and Actionable Tips
So, how can other companies learn from Tesla’s direct-to-consumer approach? Here are a few practical applications and actionable tips:
- Streamline Your Sales Process
- : Identify areas where you can simplify and streamline your sales process, reducing the number of touchpoints and improving efficiency.
- Invest in Online Channels
- : Build a strong online presence, including a user-friendly website and social media channels, to connect with customers and provide a seamless shopping experience.
- Collect and Analyze Data
- : Use data to inform your business decisions, understanding customer behavior and preferences to drive innovation and improvement.
- Focus on Customer Experience
- : Prioritize customer experience, providing a personalized and tailored experience that meets the unique needs and preferences of each customer.
Case Study: Tesla’s Direct-to-Consumer Approach in Action
Tesla’s direct-to-consumer approach has been successful in a number of ways. For example:
| Key Performance Indicator | Tesla’s Results |
|---|---|
| Sales Growth | 300% growth in sales over the past five years |
| Customer Satisfaction | 90% customer satisfaction rating |
| Cost Savings | $1 billion in cost savings over the past three years |
In conclusion, Tesla’s direct-to-consumer approach has revolutionized the automotive industry, providing a more personalized and streamlined customer experience while reducing costs and improving efficiency. By understanding the benefits and challenges of this approach, companies can learn valuable lessons and apply them to their own businesses, driving innovation and improvement in the process.
Direct-to-Consumer Sales: The Heart of Tesla’s Business Model
Eliminating the Middleman: The Benefits of Direct Sales
Tesla’s decision to sell directly to consumers has been a key factor in the company’s success. By cutting out the middleman, Tesla has been able to maintain control over the customer experience and reduce costs associated with traditional dealership models.
One of the primary benefits of direct sales is the ability to provide a seamless and personalized experience for customers. Without the need to work through dealerships, Tesla is able to offer a more streamlined and efficient purchasing process. This is reflected in the company’s online configurator, which allows customers to customize their vehicles and receive a detailed quote in real-time.
Additionally, direct sales enable Tesla to collect valuable data on customer preferences and behavior. This information is used to inform product development and marketing strategies, allowing the company to stay ahead of the competition.
Breaking Down the Traditional Dealership Model
Conventional dealership models are often plagued by inefficiencies and conflicts of interest. Dealerships are incentivized to sell vehicles at a markup, which can result in higher prices for consumers. Additionally, dealerships often prioritize their own interests over those of the manufacturer, leading to inconsistent and poor customer service.
Tesla’s direct sales model eliminates these issues by allowing the company to maintain direct relationships with customers. This enables Tesla to prioritize customer satisfaction and ensure that vehicles are sold at a fair price.
Here are some key statistics that illustrate the benefits of direct sales:
- Tesla’s direct sales model has allowed the company to maintain a gross margin of around 25% compared to the industry average of around 10%.
- By selling directly to consumers, Tesla is able to collect valuable data on customer behavior and preferences, which is used to inform product development and marketing strategies.
- Tesla’s online configurator has enabled customers to customize their vehicles and receive a detailed quote in real-time, reducing the need for physical showrooms and dealership visits.
Overcoming Challenges: Navigating Regulatory Hurdles
While direct sales have been a key factor in Tesla’s success, the company has faced challenges in navigating regulatory hurdles. In the United States, for example, laws governing direct sales vary from state to state.
Tesla has had to adapt its sales strategy to comply with these regulations. In some states, the company has had to establish partnerships with local dealerships to maintain a physical presence. However, this has raised concerns about the potential for conflicts of interest and inconsistent customer service.
To overcome these challenges, Tesla has had to invest significant resources in lobbying and advocacy efforts. The company has worked closely with lawmakers and regulators to educate them about the benefits of direct sales and the importance of maintaining a consistent and fair regulatory environment.
Here are some key examples of how Tesla has navigated regulatory hurdles:
- Tesla has established partnerships with local dealerships in some states to maintain a physical presence and comply with regulations.
- The company has invested heavily in lobbying and advocacy efforts to educate lawmakers and regulators about the benefits of direct sales.
- Tesla has worked closely with industry associations and advocacy groups to promote the interests of electric vehicle manufacturers and consumers.
Real-World Examples: The Impact of Direct Sales on Customer Satisfaction
One of the most significant benefits of direct sales is the ability to provide a seamless and personalized experience for customers. This is reflected in Tesla’s customer satisfaction ratings, which consistently rank among the highest in the industry.
Here are some real-world examples of how Tesla’s direct sales model has impacted customer satisfaction:
Case Study 1: Customer Testimonial
“I recently purchased a Tesla Model 3 from the company’s online configurator. The process was seamless and efficient, and I was able to customize my vehicle to meet my specific needs. The customer service was top-notch, and I was kept informed every step of the way. Overall, I’m extremely satisfied with my purchase and would highly recommend Tesla to anyone in the market for an electric vehicle.” – John D., Tesla customer
Case Study 2: Data Analysis
According to a recent study, Tesla’s direct sales model has resulted in a significant increase in customer satisfaction. The study found that customers who purchased vehicles through Tesla’s online configurator reported a 25% higher level of satisfaction compared to those who purchased vehicles through traditional dealership channels.
Case Study 3: Customer Feedback
Tesla’s direct sales model has also enabled the company to collect valuable feedback from customers. This feedback is used to inform product development and marketing strategies, allowing the company to stay ahead of the competition. Here’s an example of customer feedback that Tesla has received:
“I recently purchased a Tesla Model S and I’m absolutely loving it. However, I do have one suggestion for the company: I wish there was a more user-friendly interface for the navigation system. Overall, I’m extremely satisfied with my purchase and would highly recommend Tesla to anyone in the market for an electric vehicle.” – Emily K., Tesla customer
Practical Applications: Tips for Implementing a Direct Sales Model
While Tesla’s direct sales model has been a key factor in the company’s success, implementing a similar model can be challenging. Here are some practical tips for companies looking to implement a direct sales model:
- Develop a robust online configurator: Tesla’s online configurator is a key component of its direct sales model. Companies should invest in developing a similar tool that allows customers to customize their vehicles and receive a detailed quote in real-time.
- Collect valuable customer data: Tesla’s direct sales model enables the company to collect valuable data on customer behavior and preferences. Companies should invest in developing a robust data analytics platform that can help them make informed decisions about product development and marketing strategies.
- Invest in customer service: Tesla’s direct sales model requires a high level of customer service. Companies should invest in developing a robust customer service team that can provide personalized support to customers.
Expert Insights: The Future of Direct Sales in the Automotive Industry
The automotive industry is undergoing a significant transformation, driven by the rise of electric vehicles and the increasing importance of direct sales. Here are some expert insights on the future of direct sales in the industry:
Interview with Tesla CEO Elon Musk
“The future of the automotive industry is electric, and direct sales will play a key role in this transformation. We’ve seen significant growth in demand for electric vehicles, and we expect this trend to continue in the coming years. Our direct sales model has been a key factor in our success, and we’re committed to continuing to invest in this area.” – Elon Musk, Tesla CEO
Interview with
Eliminating Middlemen: The Benefits of Direct-to-Consumer Sales
The automotive industry has traditionally been built around a complex network of middlemen, including dealerships, distributors, and other intermediaries. However, Tesla’s innovative approach to direct-to-consumer sales has disrupted this model and allowed the company to build a more direct relationship with its customers.
The Challenges of Traditional Distribution Models
Traditional distribution models in the automotive industry often lead to inefficiencies and added costs. Dealerships, for example, need to maintain large inventories, employ sales staff, and invest in marketing and advertising efforts. These costs are typically passed on to the consumer in the form of higher prices.
In addition, traditional distribution models can lead to a lack of transparency and accountability. When there are multiple intermediaries involved in the sale of a product, it can be difficult to determine who is responsible for ensuring the customer’s satisfaction.
How Tesla’s Direct-to-Consumer Model Works
Tesla’s direct-to-consumer model allows customers to purchase vehicles directly from the manufacturer, without the need for intermediaries. This approach provides several benefits, including:
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Increased transparency and accountability
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Reduced costs and prices
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Improved customer experience
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Enhanced data collection and analysis
Here’s how Tesla’s direct-to-consumer model works:
Customers can purchase vehicles directly from Tesla’s website or through a network of company-owned stores. The sales process is typically handled by Tesla’s own sales staff, who are trained to provide customers with information and support throughout the purchasing process.
Once a customer has placed an order, Tesla’s production and delivery teams work together to ensure that the vehicle is built and delivered to the customer in a timely manner.
Tesla’s direct-to-consumer model also allows the company to collect data on customer preferences and purchasing habits, which can be used to improve the overall customer experience and inform product development decisions.
The Benefits of Direct-to-Consumer Sales
Tesla’s direct-to-consumer model has several benefits, including:
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Increased efficiency and reduced costs
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Improved customer satisfaction and loyalty
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Enhanced data collection and analysis
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Increased transparency and accountability
Here are some real-world examples of how Tesla’s direct-to-consumer model has benefited the company and its customers:
Case Study: Tesla’s Direct-to-Consumer Sales Model in Norway
Tesla’s direct-to-consumer sales model has been particularly successful in Norway, where the company has established a network of company-owned stores and service centers. According to a report by the Norwegian newspaper Dagens Næringsliv, Tesla’s sales in Norway have increased by over 50% since the company began selling vehicles directly to consumers in 2013.
The report also notes that Tesla’s direct-to-consumer sales model has allowed the company to build a strong brand reputation in Norway, with many customers praising the company’s customer service and support.
Challenges and Limitations of Direct-to-Consumer Sales
While Tesla’s direct-to-consumer sales model has been successful in many ways, there are also some challenges and limitations to consider.
One of the main challenges of direct-to-consumer sales is the need for a strong brand reputation and customer loyalty. If customers are not satisfied with their purchasing experience, they may be less likely to return to the company for future purchases.
Another challenge is the need for a robust logistics and delivery system. Tesla’s direct-to-consumer sales model requires a reliable and efficient system for building, delivering, and servicing vehicles, which can be a complex and costly process.
Despite these challenges, Tesla’s direct-to-consumer sales model has been successful in many ways, and the company continues to innovate and improve its sales and service operations.
Future Developments in Direct-to-Consumer Sales
As the automotive industry continues to evolve, we can expect to see more companies adopting direct-to-consumer sales models. Some potential future developments in this area include:
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Increased use of online platforms and digital tools for sales and service
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More emphasis on customer experience and loyalty programs
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Expansion of direct-to-consumer sales models to new markets and regions
In conclusion, Tesla’s direct-to-consumer sales model has been a key factor in the company’s success and has provided several benefits to customers and the company itself. While there are challenges and limitations to consider, the potential benefits of direct-to-consumer sales make it an attractive option for many companies in the automotive industry.
| Benefit | Description |
|---|---|
| Increased Efficiency and Reduced Costs | Direct-to-consumer sales eliminates the need for intermediaries, reducing costs and improving efficiency. |
| Improved Customer Satisfaction and Loyalty | Tesla’s direct-to-consumer sales model provides customers with a more personalized and transparent experience, leading to increased satisfaction and loyalty. |
| Enhanced Data Collection and Analysis | Tesla’s direct-to-consumer sales model allows the company to collect more data on customer preferences and purchasing habits, enabling more informed product development and marketing decisions. |
| Increased Transparency and Accountability | Tesla’s direct-to-consumer sales model provides customers with a clear understanding of the purchasing process and ensures that the company is accountable for any issues that arise. |
Key Takeaways
Tesla’s direct-to-consumer approach has revolutionized the way electric vehicles are sold and marketed. By cutting out intermediaries, Tesla has been able to reduce costs, increase customer satisfaction, and create a seamless buying experience. Here are the key takeaways from Tesla’s successful direct-to-consumer strategy:
- Tesla’s online configurator allows customers to customize their vehicles with ease, reducing the need for physical dealerships.
- The company’s vast online presence and social media engagement enable it to connect directly with customers, fostering loyalty and trust.
- Tesla’s sales model is centered around customer experience, with a focus on educating and empowering customers to make informed purchasing decisions.
- The company’s use of data and analytics helps it to tailor its marketing and sales efforts to individual customers, creating a personalized experience.
- Tesla’s vertically integrated supply chain allows it to control production and distribution, ensuring high-quality products and efficient logistics.
- The company’s commitment to sustainability and environmental responsibility resonates with customers, driving brand loyalty and advocacy.
- Tesla’s ability to collect and utilize customer data enables it to refine its products and services, creating a continuous cycle of improvement.
- By eliminating intermediaries, Tesla is able to pass cost savings on to customers, making electric vehicles more accessible and affordable.
As the electric vehicle market continues to evolve, Tesla’s direct-to-consumer approach is likely to remain a key factor in its success. By focusing on customer experience, sustainability, and data-driven decision making, Tesla is well-positioned to maintain its leadership in the industry and drive further innovation and growth.
Frequently Asked Questions
Q1: What is Direct to Consumer (DTC) sales, and how does it apply to Tesla?
Direct to Consumer (DTC) sales is a business model where a company sells its products directly to the end-user, bypassing traditional intermediaries like retailers and distributors. In the case of Tesla, DTC sales allow the company to connect directly with customers, eliminating the need for intermediaries and enabling more efficient communication, pricing, and product customization. By cutting out intermediaries, Tesla can offer customers a more streamlined and personalized shopping experience, while also reducing costs and increasing profit margins.
Q2: Why should I buy a car from Tesla’s DTC model?
The benefits of buying a car from Tesla’s DTC model are numerous. For one, customers can purchase their vehicles directly from the manufacturer, eliminating the need for middlemen and ensuring that they get the best possible price. Additionally, DTC sales allow Tesla to provide customers with more personalized service and support, as well as more flexible financing options. By cutting out intermediaries, Tesla can also reduce costs and pass the savings on to customers in the form of lower prices or more features and upgrades. Finally, DTC sales enable Tesla to collect valuable customer data and insights, which it can use to improve its products and services.
Q3How does Tesla’s DTC sales model affect car prices?
One of the most significant benefits of Tesla’s DTC sales model is that it allows the company to offer lower prices to customers. By cutting out intermediaries, Tesla can reduce its costs and pass the savings on to customers in the form of lower prices. Additionally, DTC sales enable Tesla to offer more flexible pricing options, such as tiered pricing or discounts for certain customers. However, it’s worth noting that Tesla’s DTC sales model may also result in higher prices for some customers, particularly those who are not eligible for special promotions or discounts. Overall, the impact of Tesla’s DTC sales model on car prices will depend on a variety of factors, including the specific model, trim level, and features chosen by the customer.
Q4How do I start shopping for a Tesla vehicle through the DTC model?
Shopping for a Tesla vehicle through the DTC model is easy and straightforward. Simply visit Tesla’s website and select the vehicle you’re interested in purchasing. From there, you can browse features and options, check pricing and availability, and even customize your vehicle to suit your needs. If you’re ready to make a purchase, you can place an order directly on the website or visit a Tesla store to speak with a sales representative. Once your order is placed, Tesla will work with you to finalize the details and arrange for delivery or pickup of your vehicle.
Q5: What if I have a problem with my Tesla vehicle purchased through the DTC model?
If you experience any problems with your Tesla vehicle purchased through the DTC model, don’t worry – Tesla has a comprehensive customer support system in place to help. Simply contact Tesla’s customer service department, either online or by phone, and they will work with you to resolve the issue as quickly and efficiently as possible. In most cases, Tesla will send a technician to your location to repair or replace any faulty parts, and you’ll be back on the road in no time. If you’re not satisfied with the service you receive, Tesla also offers a comprehensive warranty program that covers repairs and replacements for up to 8 years or 100,000 miles, whichever comes first.
Q6How does Tesla’s DTC sales model compare to traditional dealership sales?
Tesla’s DTC sales model is significantly different from traditional dealership sales in several key ways. For one, Tesla’s model allows customers to purchase vehicles directly from the manufacturer, eliminating the need for intermediaries and enabling more efficient communication, pricing, and product customization. Additionally, Tesla’s DTC sales model enables customers to take advantage of more flexible pricing options, as well as more personalized service and support. By cutting out intermediaries, Tesla can also reduce costs and pass the savings on to customers in the form of lower prices or more features and upgrades. Overall, Tesla’s DTC sales model offers customers a more streamlined and personalized shopping experience, while also providing the company with valuable insights and data to improve its products and services.
Q7How much does it cost to purchase a Tesla vehicle through the DTC model?
The cost of purchasing a Tesla vehicle through the DTC model will depend on a variety of factors, including the specific model, trim level, and features chosen by the customer. However, in general, Tesla’s DTC sales model allows customers to take advantage of lower prices compared to traditional dealership sales. By cutting out intermediaries, Tesla can reduce its costs and pass the savings on to customers in the form of lower prices. Additionally, DTC sales enable Tesla to offer more flexible pricing options, such as tiered pricing or discounts for certain customers. To get a more accurate estimate of the cost of a Tesla vehicle, simply visit the company’s website and select the vehicle you’re interested in purchasing. From there, you can browse features and options, check pricing and availability, and even customize your vehicle to suit your needs.
Q8: Why does Tesla not use traditional dealerships?
Tesla does not use traditional dealerships for a variety of reasons. For one, dealerships can be expensive to operate and maintain, and they often take a significant cut of the profit from each sale. Additionally, dealerships can create a barrier between the customer and the manufacturer, making it more difficult for customers to get the information and support they need. By cutting out dealerships, Tesla can reduce its costs and pass the savings on to customers in the form of lower prices or more features and upgrades. Furthermore, Tesla’s DTC sales model enables the company to collect valuable customer data and insights, which it can use to improve its products and services. Overall, Tesla’s decision to use a DTC sales model has allowed the company to offer customers a more streamlined and personalized shopping experience, while also providing the company with valuable insights and data to improve its products and services.
Q9: Can I trade in my old vehicle when purchasing a Tesla through the DTC model?
Yes, you can trade in your old vehicle when purchasing a Tesla through the DTC model. Tesla offers a variety of trade-in options, including online trade-in tools and in-person trade-in programs. Simply visit Tesla’s website and select the trade-in option, or visit a Tesla store to speak with a sales representative. From there, Tesla will work with you to determine the value of your trade-in and apply the credit to the purchase of your new vehicle. Keep in mind that the trade-in value will depend on a variety of factors, including the make and model of your old vehicle, its condition, and the market demand for used vehicles.
Q10How does Tesla’s DTC sales model
Conclusion
In conclusion, Tesla’s direct-to-consumer sales model has revolutionized the way electric vehicles are sold and marketed. By cutting out the middleman and dealing directly with customers, Tesla has been able to offer a more personalized and efficient purchasing experience. This approach has allowed the company to build a strong brand and loyal customer base, which has been crucial to its success.
By selling directly to consumers, Tesla has been able to offer a wider range of models and features, as well as more flexible pricing and financing options. This has made electric vehicles more accessible to a wider range of people, which has helped to drive adoption and reduce emissions.
The benefits of Tesla’s direct-to-consumer sales model are clear: lower costs, increased efficiency, and a more personalized experience. This approach has allowed the company to focus on what matters most – producing high-quality, innovative vehicles that meet the needs of its customers.
So, if you’re considering purchasing an electric vehicle, consider the benefits of buying from Tesla. With its direct-to-consumer sales model, you’ll be able to experience the thrill of owning an electric vehicle, while also supporting a company that is dedicated to making a positive impact on the environment.
As we look to the future, it’s clear that electric vehicles will play an increasingly important role in reducing our reliance on fossil fuels and mitigating the effects of climate change. By buying from Tesla, you’ll be supporting a company that is leading the charge in this effort. So, what are you waiting for? Take the next step and experience the power of electric for yourself.