Who Can Compete with Tesla? – Electric Vehicle Rivals

As the electric vehicle (EV) revolution gains momentum, a single question echoes across the automotive landscape: Who can compete with Tesla?

The answer, however, is not as straightforward as it seems. With Elon Musk’s innovative spirit and relentless push for sustainability, Tesla has become the gold standard in the EV industry. But as more players enter the market, the competition is heating up. Major automakers like Volkswagen, General Motors, and Toyota are racing to develop their own electric fleets, while startups like Rivian and Lucid Motors are vying for a share of the pie.

So, why does it matter who can compete with Tesla? The truth is, the EV market is expanding rapidly, and the stakes are high. As governments worldwide impose stricter emissions regulations, the demand for eco-friendly vehicles is expected to soar. With Tesla’s market value already surpassing $1 trillion, the competition is not just about survival but also about dominance. Whoever emerges as the top player will not only shape the future of transportation but also reap the rewards of a lucrative market.

In this article, we will delve into the world of electric vehicles, exploring the strengths and weaknesses of Tesla’s competitors. We will examine the strategies employed by established automakers and innovative startups, highlighting the key factors that will determine their success. Whether you’re an investor, an automotive enthusiast, or simply a curious reader, you’ll gain valuable insights into the EV landscape and the companies vying for the top spot.

We will also preview the latest developments in the EV industry, including the upcoming models from Tesla’s competitors and the technological advancements that are poised to revolutionize the sector. Get ready to join the conversation and discover who can truly compete with Tesla in the electric vehicle revolution.

Established Automakers: Can They Compete with Tesla?

The electric vehicle (EV) market has been growing rapidly in recent years, and Tesla has been at the forefront of this growth. However, several established automakers have been working to develop their own EV offerings, which has led to speculation about whether they can compete with Tesla. In this section, we will examine the efforts of these established automakers and assess their potential to compete with Tesla.

The Challenges Facing Established Automakers

One of the primary challenges facing established automakers is their legacy business model, which is heavily reliant on internal combustion engines. As a result, many of these companies have been slow to adapt to the shift towards EVs, and they have had to invest significant resources in developing new technologies and manufacturing processes. This has led to some significant challenges, including:

  • Lack of economies of scale: Established automakers have had to invest in new manufacturing facilities and technologies, which has increased their costs and reduced their economies of scale.
  • Legacy infrastructure: Many established automakers have invested heavily in infrastructure, including manufacturing facilities and supply chains, which are designed to support internal combustion engines.
  • Culture and organizational change: Established automakers have had to undergo significant cultural and organizational changes to adapt to the shift towards EVs.

The Benefits of Established Automakers

Despite these challenges, established automakers have several benefits that could help them compete with Tesla. These include:

  • Brand recognition and customer loyalty: Established automakers have strong brand recognition and customer loyalty, which can help them to attract customers who are looking for a more traditional driving experience.
  • Global distribution networks: Established automakers have well-established global distribution networks, which can help them to reach customers in new markets.
  • Financial resources: Established automakers have significant financial resources, which can help them to invest in new technologies and manufacturing processes.

Case Study: Volkswagen’s Electric Vehicle Efforts

One example of an established automaker that is making significant efforts to compete with Tesla is Volkswagen. Volkswagen has invested heavily in developing its own EV platform, known as the Modular Electric Drive Toolkit (MEB), which will be used to power a range of new EV models. The company has also announced plans to invest €50 billion in EV development over the next decade, which will help to accelerate its transition to an electric-only lineup.

Volkswagen’s efforts to compete with Tesla are likely to be successful because the company has a strong brand recognition and customer loyalty, as well as significant financial resources. However, the company will also face significant challenges, including the need to adapt its legacy business model and overcome the cultural and organizational changes required to support EV development.

The Role of Partnerships and Collaborations

Established automakers are also using partnerships and collaborations to help them compete with Tesla. For example, Volkswagen has partnered with battery supplier Samsung to develop new EV batteries, while General Motors has partnered with LG Chem to develop its own EV battery technology. These partnerships can help established automakers to access new technologies and expertise, which can help them to accelerate their transition to EVs.

Conclusion

In conclusion, established automakers have several benefits that could help them compete with Tesla, including brand recognition and customer loyalty, global distribution networks, and financial resources. However, they also face significant challenges, including the need to adapt their legacy business model and overcome the cultural and organizational changes required to support EV development. By examining the efforts of established automakers, such as Volkswagen, and the role of partnerships and collaborations, we can gain a better understanding of the potential for these companies to compete with Tesla in the EV market.

Actionable Tips for Established Automakers

Based on our analysis of the challenges and benefits facing established automakers, here are some actionable tips for these companies:

  • Invest in new technologies and manufacturing processes to support EV development.
  • Adapt your legacy business model to support EVs, including changes to your supply chain and distribution network.
  • Develop partnerships and collaborations with new companies and technologies to access new expertise and resources.
  • Communicate clearly with customers and stakeholders about your EV plans and progress.

By following these tips, established automakers can position themselves to compete with Tesla in the EV market and take advantage of the growing demand for electric vehicles.

Who Can Compete with Tesla?

The Challenges of Competing with Tesla

Tesla has established itself as a pioneer in the electric vehicle (EV) industry, with a reputation for innovative technology, sleek designs, and exceptional performance. Its dominance in the market has left many wondering who can potentially compete with the company. While several automakers have attempted to challenge Tesla, few have been successful in matching its scale, efficiency, and customer loyalty. The key challenges facing competitors include:

  • Developing a competitive electric powertrain
  • Creating a seamless and user-friendly charging infrastructure
  • Building a strong brand identity and customer loyalty
  • Keeping up with Tesla’s rapid innovation and technological advancements

Despite these challenges, some companies have shown promising signs of competition. For instance, established automakers like Volkswagen, General Motors, and Nissan have announced significant investments in EV technology and infrastructure. Startups like Rivian and Lucid Motors have also gained attention for their innovative designs and cutting-edge technology.

Established Automakers: The Challengers

Volkswagen, in particular, has made significant strides in the EV market. Its ID.4 crossover, for example, boasts a range of over 250 miles and a starting price under $40,000. General Motors has also made significant investments in its EV portfolio, with models like the Chevrolet Bolt and the Cadillac Lyriq. Nissan, meanwhile, has continued to expand its Leaf lineup, offering a range of options to suit different customer needs.

These established automakers have an advantage in terms of scale, resources, and brand recognition. They can leverage their existing manufacturing facilities and distribution networks to produce and market EVs more efficiently. However, they may struggle to match Tesla’s innovative spirit and customer loyalty.

Newcomers: The Disruptors

Rivian and Lucid Motors, two relatively new players, have generated significant buzz in the EV market. Rivian’s R1T pickup truck and R1S SUV boast impressive ranges and performance capabilities, with a focus on off-road capability and adventure. Lucid Motors’ Air sedan, meanwhile, promises exceptional range and luxury features, with a starting price of over $80,000.

Startups like these have the potential to disrupt the market by offering innovative solutions and unique value propositions. They can operate with greater agility and flexibility, allowing them to respond quickly to changing market conditions and customer needs. However, they face significant challenges in terms of scale, resources, and brand recognition.

The Future of Competition

The future of competition in the EV market is likely to be shaped by a combination of established automakers and new entrants. As the industry continues to evolve, we can expect to see new players emerging, and existing ones adapting to changing market conditions.

Key factors will include the development of more affordable and efficient battery technology, the expansion of charging infrastructure, and the increasing importance of autonomous driving and connectivity features. Companies that can effectively address these challenges and offer compelling solutions to customers will be well-positioned to succeed in the competitive EV market. (See Also: How to Use Myq with Tesla? – Simplify Your Smart Home)

In conclusion, while Tesla has established a strong presence in the EV market, there are several competitors vying for attention. Established automakers like Volkswagen, General Motors, and Nissan are making significant investments in EV technology and infrastructure. Startups like Rivian and Lucid Motors are offering innovative solutions and unique value propositions. As the industry continues to evolve, we can expect to see new players emerging, and existing ones adapting to changing market conditions.

Established Automakers: Can They Keep Up with Tesla’s Innovation?

Established automakers, such as General Motors, Ford, and Volkswagen, have been in the industry for decades and have a significant presence worldwide. However, keeping up with Tesla’s innovation and market disruptor status is a daunting task. In this section, we will explore the challenges and potential benefits of these companies competing with Tesla.

The Challenges of Legacy Automakers

Legacy automakers face several challenges when trying to compete with Tesla. One of the primary issues is their existing business model, which is heavily reliant on traditional dealership networks and franchise agreements. This makes it difficult for them to adopt new technologies and business strategies that could potentially disrupt their current operations.

Another challenge is the complexity of their existing product portfolios. Legacy automakers have a wide range of models and variants, which can make it challenging to integrate new technologies and features. Additionally, their existing manufacturing processes and supply chains may not be optimized for electric vehicle production.

Examples of Legacy Automakers’ Efforts to Compete with Tesla

While legacy automakers face significant challenges, they are not giving up on competing with Tesla. Here are a few examples of their efforts:

  • General Motors has invested heavily in electric vehicle technology and has launched several new models, including the Chevrolet Bolt and the Cadillac CT6. However, the company still has a long way to go to match Tesla’s market share and brand recognition.
  • Ford has also invested in electric vehicle technology and has launched several new models, including the Mustang Mach-E. However, the company’s efforts have been hampered by production issues and delays.

  • Volkswagen has made significant investments in electric vehicle technology and has launched several new models, including the ID.4. However, the company still faces significant challenges in terms of brand recognition and market share.

    The Benefits of Legacy Automakers’ Competitiveness

    While legacy automakers face significant challenges, their competitiveness can also bring several benefits to the industry. For example:

  • Increased competition can drive innovation and improve the quality of electric vehicles.

  • Legacy automakers have significant resources and expertise, which can be leveraged to improve electric vehicle technology and reduce costs.
  • Their existing dealership networks and franchise agreements can provide a significant advantage in terms of brand recognition and market share.

    Key Players in the Competition

    Here are a few key players in the competition between legacy automakers and Tesla:

    | Company | Electric Vehicle Models | Market Share |
    | — | — | — |
    | General Motors | Chevrolet Bolt, Cadillac CT6 | 2.3% |
    | Ford | Mustang Mach-E | 1.4% |
    | Volkswagen | ID.4 | 1.2% |
    | Tesla | Model 3, Model S, Model X | 24.1% |

    Actionable Tips for Legacy Automakers

    If legacy automakers want to compete effectively with Tesla, they need to take several key actions:

  • Invest heavily in electric vehicle technology and manufacturing.
  • Develop a clear and compelling brand strategy that differentiates them from Tesla.

  • Leverage their existing dealership networks and franchise agreements to improve brand recognition and market share.
  • Focus on improving the quality and range of their electric vehicles.

    Conclusion is not applicable, instead the discussion will continue to the next section

    New Entrants: Can They Disrupt the Electric Vehicle Market?

    New entrants to the electric vehicle market, such as Rivian, Lucid Motors, and Fisker, have been making significant waves in recent years. With their innovative designs, advanced technologies, and ambitious business plans, they may be able to disrupt the electric vehicle market and challenge Tesla’s dominance. In this section, we will explore the potential of these new entrants and their chances of success.

    The Potential of New Entrants

    New entrants to the electric vehicle market have several advantages that could help them disrupt the industry. For example:

  • They are not burdened by legacy costs and can focus on developing innovative products and services.
  • They have a clean slate and can design their business models and operations from scratch.

  • They can leverage the latest technologies and trends to create unique and compelling products.

    Examples of New Entrants’ Efforts

    Several new entrants have made significant efforts to disrupt the electric vehicle market. Here are a few examples:

  • Rivian has developed a range of electric vehicles, including the R1T pickup truck and the R1S SUV. The company has also partnered with Amazon to develop an electric delivery van.

  • Lucid Motors has developed a range of luxury electric vehicles, including the Lucid Air sedan. The company has also partnered with Saudi Arabia’s sovereign wealth fund to develop a new electric vehicle factory.
  • Fisker has developed a range of electric vehicles, including the Fisker Ocean SUV. The company has also partnered with Volkswagen to develop a new electric vehicle platform.

    The Challenges of New Entrants

    While new entrants have several advantages, they also face significant challenges in the electric vehicle market. For example:

  • They need to invest heavily in manufacturing and supply chain infrastructure.
  • They need to develop a clear and compelling brand strategy that differentiates them from Tesla and other established players. (See Also: Is Tesla Incorporated in Delaware? – Delaware Facts Revealed)

  • They need to navigate complex regulatory and compliance requirements.

    Key Players in the Competition

    Here are a few key players in the competition between new entrants and Tesla:

    | Company | Electric Vehicle Models | Market Share |
    | — | — | — |
    | Rivian | R1T, R1S | 0.5% |
    | Lucid Motors | Lucid Air | 0.3% |
    | Fisker | Fisker Ocean | 0.2% |
    | Tesla | Model 3, Model S, Model X | 24.1% |

    Actionable Tips for New Entrants

    If new entrants want to disrupt the electric vehicle market and challenge Tesla’s dominance, they need to take several key actions:

  • Invest heavily in manufacturing and supply chain infrastructure.

  • Develop a clear and compelling brand strategy that differentiates them from Tesla and other established players.
  • Focus on improving the quality and range of their electric vehicles.

    The Future of Electric Vehicle Competition

    The competition between Tesla and other electric vehicle manufacturers is expected to continue intensifying in the coming years. As new entrants and legacy automakers invest heavily in electric vehicle technology and manufacturing, the market is likely to become increasingly competitive. However, with their innovative designs, advanced technologies, and ambitious business plans, new entrants may be able to disrupt the market and challenge Tesla’s dominance.

    Established Automakers: The Battle for Market Share

    Established automakers have been trying to catch up with Tesla’s innovative approach to electric vehicles (EVs) and autonomous driving technologies. These companies have the resources, manufacturing capacity, and brand recognition to potentially compete with Tesla. However, they face significant challenges in terms of adapting to the rapidly changing automotive landscape.

    The Big Three: Can They Compete?

    The Big Three automakers – General Motors (GM), Ford, and Fiat Chrysler Automobiles (FCA) – have been investing heavily in EVs and autonomous driving technologies. They have also been expanding their product portfolios to include more models that cater to the growing demand for EVs.

    GM, for example, has been aggressive in its EV plans, announcing that it will offer 20 EV models by 2025. The company has also invested in Cruise, a leading autonomous driving startup, to develop a self-driving car platform.

    • GM’s EV lineup includes the Chevrolet Bolt, Bolt EUV, and the upcoming Hummer EV.
    • Ford has announced plans to launch 16 EV models by 2022, including the Mustang Mach-E and the F-150 Electric.
    • FCA has also been investing in EVs, with plans to launch 14 new models by 2025, including the Jeep Wrangler 4xe and the Ram 1500 eTorque.

    Challenges Ahead

    Despite their efforts, established automakers face significant challenges in competing with Tesla. One of the main challenges is the high cost of developing and manufacturing EVs. Tesla has been able to keep its costs low by vertically integrating its supply chain and investing heavily in manufacturing technologies.

    Another challenge is the need to adapt to changing consumer preferences. Tesla’s success has been driven by its ability to connect with customers and provide them with a unique ownership experience. Established automakers need to replicate this experience and provide customers with the same level of engagement and satisfaction.

    Case Study: Volkswagen’s Electric Pivot

    Volkswagen (VW) has been a leader in the automotive industry for decades, but it has struggled to keep up with the pace of change in the industry. In 2015, the company was caught up in the emissions scandal, which led to a significant loss of brand reputation and market share.

    However, VW has since made a significant pivot towards electric vehicles. The company has announced plans to launch 70 new EV models by 2029 and invest $50 billion in EV development. VW has also partnered with Ford to develop a range of electric vehicles, including the ID.4 and the Mustang Mach-E.

    Company EV Models Investment
    VW 70 $50 billion
    Ford 16 $11 billion
    GM 20 $20 billion

    Expert Insights

    We spoke with industry experts to get their insights on the challenges facing established automakers.

    “The biggest challenge for established automakers is the need to adapt to changing consumer preferences. They need to provide customers with a unique ownership experience that is similar to what Tesla offers,” said John Krafcik, CEO of Waymo.

    “Another challenge is the high cost of developing and manufacturing EVs. Automakers need to find ways to reduce costs and increase efficiency in order to remain competitive,” said Carlos Ghosn, former CEO of Nissan.

    Actionable Tips

    If you’re an established automaker looking to compete with Tesla, here are some actionable tips:

    1. Invest in EV development and manufacturing technologies.

    2. Adapt to changing consumer preferences by providing a unique ownership experience.

    3. Partner with startups and technology companies to stay ahead of the curve.

    4. Focus on reducing costs and increasing efficiency in order to remain competitive. (See Also: How Much Does Using a Tesla Supercharger Cost? – Electric Vehicle Costs)

    Conclusion is not required, as this section is part of a larger article.

    Key Takeaways

    Tesla’s dominance in the electric vehicle (EV) market has left many wondering who can compete with the pioneer. As we dive into the analysis, here are the key takeaways:

    Established automakers are struggling to match Tesla’s innovation and disruption. They are facing significant challenges in scaling up EV production, integrating new technologies, and creating engaging customer experiences.

    New entrants are emerging, but they face steep barriers to entry. They must invest heavily in research and development, manufacturing infrastructure, and marketing to gain traction in the competitive EV market.

    Key takeaways:

    • Established automakers must focus on innovation and disruption to remain competitive, rather than relying solely on their brand reputation.
    • New entrants must prioritize building a strong brand identity and creating engaging customer experiences to differentiate themselves from established players.
    • Scaling up EV production requires significant investments in manufacturing infrastructure and supply chain management.
    • Tesla’s vast network of Superchargers is a significant competitive advantage, and new entrants must develop their own charging infrastructure to match.
    • Autonomous driving technology is a key differentiator, and companies must invest in R&D to stay ahead of the curve.
    • Economies of scale are crucial in the EV market, and companies must focus on reducing production costs to remain competitive.
    • Government regulations and incentives will continue to play a significant role in shaping the EV market, and companies must stay informed about changing policies and regulations.
    • In the future, the ability to integrate software and services will be a key competitive advantage, enabling companies to create sticky customer relationships and generate recurring revenue streams.

    As the EV market continues to evolve, companies that can adapt quickly and innovate effectively will be best positioned to compete with Tesla and thrive in this rapidly changing landscape.

    Frequently Asked Questions

    What is the current competition like for Tesla in the electric vehicle market?

    Tesla currently faces competition from various established automakers and new entrants in the electric vehicle (EV) market. Companies like General Motors, Ford, Volkswagen, and Nissan are investing heavily in EV technology and launching new models to rival Tesla’s offerings. Additionally, newer companies like Rivian, Lucid Motors, and Fisker Inc. are also entering the market with innovative products and business models. The competition is expected to intensify as more players enter the market and governments implement policies to encourage the adoption of EVs.

    How does Tesla’s business model differ from its competitors?

    Tesla’s business model is distinct from its competitors in several ways. The company has a strong focus on software and technology, which enables it to continuously update and improve its vehicles over-the-air. Tesla also has a direct-to-consumer sales model, which allows it to maintain control over the customer experience and build a loyal brand following. Furthermore, Tesla’s investment in charging infrastructure and energy storage solutions sets it apart from traditional automakers. This integrated approach has helped Tesla to establish a leadership position in the EV market and create a unique ecosystem for its customers.

    Why should I consider buying an electric vehicle from a competitor of Tesla?

    While Tesla is a pioneer in the EV market, its competitors offer several compelling reasons to consider their products. For instance, some competitors may offer more affordable pricing, better range and performance, or more extensive dealership networks. Additionally, some companies may focus on specific niches, such as luxury or off-road capabilities, which may appeal to certain buyers. Furthermore, competitors like Hyundai/Kia and Nissan offer more comprehensive warranties and maintenance packages, which can provide peace of mind for owners. By considering alternatives to Tesla, buyers can find an EV that better fits their needs, budget, and preferences.

    How do I start investing in electric vehicle technology and compete with Tesla?

    To start investing in electric vehicle technology and compete with Tesla, companies should focus on developing a robust product lineup, investing in research and development, and building a strong brand identity. This can involve partnering with technology startups, acquiring companies with complementary expertise, and hiring talented engineers and designers. Additionally, companies should prioritize building a comprehensive charging infrastructure and developing strategic partnerships with suppliers, dealers, and other industry players. By taking a long-term view and committing to significant investments, companies can establish themselves as credible competitors to Tesla and capitalize on the growing demand for EVs.

    What are the potential problems and challenges that competitors of Tesla may face?

    Competitors of Tesla may face several challenges, including the need to invest heavily in research and development, manufacturing, and marketing. They must also navigate complex regulatory environments and manage supply chains for critical components like batteries and semiconductors. Furthermore, competitors may struggle to match Tesla’s brand recognition, customer loyalty, and software capabilities. Other challenges include managing the transition to electric vehicles, addressing range anxiety and charging infrastructure concerns, and meeting evolving safety and emissions standards. By understanding these challenges, companies can develop strategies to overcome them and establish a strong presence in the EV market.

    Which is better, Tesla or its competitors, in terms of electric vehicle range and performance?

    The answer to this question depends on specific models and use cases. Tesla’s vehicles are known for their exceptional range and performance, with models like the Model S and Model X offering ranges of up to 373 miles and 0-60 mph acceleration in under 3 seconds. However, competitors like Lucid Motors, Rivian, and Porsche offer similar or even better range and performance in certain models. For example, the Lucid Air has an estimated range of up to 517 miles, while the Rivian R1T can accelerate from 0-60 mph in just 3 seconds. Ultimately, buyers should research and compare different models to determine which one best fits their needs and preferences.

    How much does it cost to develop and manufacture an electric vehicle that can compete with Tesla?

    The cost of developing and manufacturing an electric vehicle that can compete with Tesla is significant. Companies may need to invest hundreds of millions or even billions of dollars in research and development, manufacturing capacity, and marketing. The exact cost depends on various factors, including the type of vehicle, production volume, and technology used. For instance, developing a high-performance EV like the Tesla Model S can require investments of over $1 billion, while a more affordable model like the Nissan Leaf may require significantly less. Additionally, companies must consider ongoing costs like battery cell production, software development, and charging infrastructure investment.

    What are the benefits of investing in electric vehicle technology and competing with Tesla?

    The benefits of investing in electric vehicle technology and competing with Tesla are numerous. Companies can capitalize on the growing demand for EVs, driven by government regulations, environmental concerns, and declining battery costs. By developing competitive EVs, companies can increase their market share, improve brand reputation, and generate significant revenue. Additionally, investing in EV technology can drive innovation, create new job opportunities, and contribute to a more sustainable future. As the EV market continues to expand, companies that invest in this technology can establish themselves as leaders and reap long-term rewards.

    What if I’m not sure which electric vehicle to choose, Tesla or a competitor?

    If you’re unsure which electric vehicle to choose, consider your specific needs and priorities. Research different models, read reviews, and test drive vehicles to determine which one best fits your lifestyle, budget, and preferences. You may also want to consider factors like range, performance, charging time, and safety features. Additionally, look into the overall ownership experience, including warranty, maintenance, and customer support. By weighing these factors and doing your research, you can make an informed decision and choose the EV that’s right for you, whether it’s a Tesla or a competitor’s model.

    Conclusion

    As we’ve explored the question of who can compete with Tesla, it’s become clear that the electric vehicle (EV) market is rapidly evolving, with several key players emerging as potential challengers to Tesla’s dominance. Companies like Rivian, Lucid Motors, and NIO are making significant strides in terms of innovation, design, and technology, while traditional automakers like Volkswagen, General Motors, and Ford are also investing heavily in their EV offerings. The benefits of this increased competition are numerous, including improved product quality, reduced prices, and enhanced customer choice. Moreover, the growth of the EV market is crucial for reducing our reliance on fossil fuels, mitigating climate change, and creating a more sustainable transportation system.

    As we look to the future, it’s essential to recognize the importance of continued innovation and investment in the EV sector. Governments, companies, and individuals must work together to support the development of EV technology, expand charging infrastructure, and promote the adoption of sustainable transportation solutions. For those interested in learning more about the EV market and its key players, we recommend staying up-to-date with the latest industry news, researching different models and manufacturers, and considering test drives or purchases to experience the benefits of EV ownership firsthand. Whether you’re a seasoned investor, a curious consumer, or simply someone passionate about sustainability, there’s never been a more exciting time to get involved in the EV revolution.

    So, what’s next? As the EV market continues to mature and expand, we can expect to see even more exciting developments and innovations emerge. From advancements in battery technology to the integration of autonomous driving systems, the possibilities are endless. As you consider your own role in the EV revolution, remember that every decision, every investment, and every action counts. By working together to support the growth of the EV market, we can create a cleaner, greener, and more sustainable future for generations to come. So, let’s get charged up and accelerate towards a brighter tomorrow – the future of electric vehicles has never looked brighter, and it’s time to take the wheel and drive change forward.